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Keyword Optimization
Pay Per Click
Pay per click advertising consists of ads that are written by advertisers to be triggered when certain keywords or phrases are searched on. Each time a person clicks on the ad, they are sent to the advertiser’s website, and the advertiser is charged for that “click”.
Pay per click advertising can be a VERY profitable way to increase sales and leads and should be part of every business owners’ Internet advertising campaign.
Unfortunately, managing even a small pay per click campaign can be complex and requires very specialized knowledge and experience. There are several problems that the novice advertiser runs into.
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Understanding Google’s rules and tips and tricks – Google has lots of unwritten rules for how campaigns should be set up and run. These rules have a direct impact on how much you’ll pay for the advertising. These rules include:
• Keyword grouping
• Quality score
• Ad relevancy
• Click through rate management
• Bid pricing |
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Keyword research – Most companies have anywhere from 10 to keywords and should most likely be bidding on 1,000-3,000. The right tools and strategies can make a big difference in your campaign. |
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Ad testing – If you’re not split testing, you’re most likely getting only 1⁄2 the visitors to your site than you should be. |
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Conversion tracking – Most business owners don’t know how to track whether a dollar spent on advertising generated any sales. Obviously, without this information, you’re flying blind. |
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Tools – Having the right tools in the market to help create and manage pay per click
campaigns is critical. |
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Targeted sales pages – Sending all your visitors to a generic home page isn’t nearly as effective as sending them to a targeted page that tells them exactly how you can solve their particular problem. |
We will create a solution for you that optimizes each and every one of these issues. See how we can make a difference for your business today.
Pay per click is a competitive form of online marketing and as such requires full time professional management in order to achieve maximum success and return on investment.
With the average pay per click campaign containing well over one to two thousand keywords, it is only by daily monitoring and bid updates that a truly successful campaign can be achieved. dacodaDigital can take control of your online marketing budget ensuring you achieve maximum ROI.
We will design the PPC around your websites key products and services, and will incorporate it with your current business and marketing strategy. We monitor campaigns on a daily basis, working within your budget to maximise your return. We are able to monitor the number of searches on every keyword, the number of people who clicked through to your website, and then monitor the price of conversions. We make it easy for you to monitor your ROI.
If you are not familiar with this type of marketing, it can easily be explained as classifieds on steroids that are displayed in a list at the top and on the right hand side in the search engine results. It is your targeted space online, to tell potential customers about your company, and what you can offer them.
In a period where traditional marketing and advertising tools, such as TV and newspaper adverts are becoming a lot less effective than previously due to the massive increase of advertising channels and circulation, as well as the difficulty in tracking what is, and what is not working, online marketing and PPC campaigns are very cost effective tools of targeting customers. The benefit of PPC campaigns is that they are specifically targeted towards a customer base, not towards a large number of consumers who "might" be interested in your company.
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Pay Per Click